What is Lickd?
Lickd is a micro-licensing service that offers artists a fresh avenue to connect with audiences. It empowers YouTube content creators to acquire rights for one-time music usage from Lickd's licensed catalog. This enables creators to incorporate high-quality music into their non-commercial, non-branded videos uploaded to YouTube. It's important to note that Lickd's agreement doesn't extend to "brand-sponsored" licenses.
The cost of a Lickd License is determined by the creator's recent YouTube video performance, calculated as the average views from their last 50 videos, with outliers excluded (i.e., excluding the two best and three worst-performing videos). Each Lickd License grants the creator permission to feature the licensed track in a single YouTube video.
Upon licensing, creators are encouraged to provide artist credit with a streaming service link. This practice aims to channel additional streaming revenue to artists' music on other platforms, leveraging licensed usages on YouTube.
Lickd: Features
Licensed Music Catalog: Lickd provides access to a diverse catalog of licensed music tracks from a variety of genres, including pop, rock, electronic, hip-hop, and more. These tracks are pre-cleared for use in content creation, allowing creators to legally incorporate them into their videos.
Affordable Licensing Options: Lickd offers flexible licensing options that cater to different needs and budgets. Creators can choose from various licensing plans based on factors such as the duration of use, audience size, and distribution channels.
Easy Licensing Process: The licensing process on Lickd is designed to be
straightforward and user-friendly. Creators can search for music tracks, preview them, and obtain licenses directly through the platform. Once licensed, they can download high-quality audio files for use in their projects.
Content ID Protection: Lickd ensures that licensed music tracks are protected through Content ID, YouTube's copyright detection system. This helps prevent unauthorized use of licensed music by other creators and ensures that rights holders receive appropriate compensation for their work.
Support for Creators: Lickd provides support and guidance to creators throughout the licensing process. Its customer service team is available to assist with any questions or issues that may arise, helping creators navigate the complexities of music licensing.
